In recent years, the shift towards online shopping has become increasingly prevalent, driven in part by the affordability and convenience it offers to consumers. This article aims to explore the various factors that contribute to the affordability of online shopping compared to in-store shopping, shedding light on the reasons behind this trend.

1. Reduced Overhead Costs:

One of the key factors that make online shopping more affordable is the significantly lower overhead costs for online retailers compared to traditional brick-and-mortar stores. Online retailers typically do not have to bear the expenses of maintaining physical storefronts, paying for utilities, or hiring as many staff members, allowing them to pass on these savings to customers in the form of lower prices.

2. Competitive Pricing and Discounts:

The online marketplace is characterized by intense competition among retailers, leading to competitive pricing and frequent discounts. Online retailers often offer lower prices on products to …